ARTWORK DISTORTION
One of the company’s special service skills is the distortion of artwork to provide a 3D rendered proof for mobile or desktop interaction.
All our customer’s need to do is supply the bottle specification, and let Berkshire Labels’ talented studio team does the rest.
PRINTING CAPABILITIES
We have a world class-manufacturing site that is unrivalled for its extensive footprint in both digital and conventional capabilities. The knowledge and harmonisation of both technologies provides our customers with the perfect printed shrink sleeve every time.
Mirror printing on sleeves delivers a robust and scratch resistant surface that will ensure the design remains pristine throughout the life of the product.
THE ULTIMATE IN DIGITAL PERFORMANCE
Berkshire Labels continue to set new standards in digital labelling with one of the most comprehensive operations in the UK, underpinned by HP Indigo and ABG Digicon technologies.
Our digital capabilities provide the perfect solution for short to medium and multi-run sort requirements.
With investment in HP Indigo, our customers receive exceptional quality, registration and colour consistency from the most technically advanced digital solution in the industry.
TAKING A CONVENTIONAL APPROACH
UV flexography plays a vital part in the make-up of our manufacturing portfolio as we continue to invest in this technology.
It’s an evolving and unrivalled conventional print process for medium to long run requirements.
Full HD technology allows us to profile across digital and flexo platforms ensuring the highest print quality is met from both.
The versatility from our conventional presses is extensive with a multitude of in-line embellishments and finishing solutions.
CLOSED LOOP COLOUR MANAGEMENT
Our closed loop colour management programme ensures we match to exacting colour standards and achieve accurate repeatability, meeting all retail and ISO standards.
EMBELLISHMENTS
Spot and high build tactile varnishes are welcomed embellishments to enhance your sleeve designs ever further.
MARKETING OPPORTUNITIES
Thinking outside the sleeve
With opportunities afforded by digital print continuing to evolve, Berkshire Labels love pushing the boundaries with our HP Indigo technology to deliver unique designs, personalisation and individuality on our shrink sleeves. Below are examples of live projects that demonstrate what can, and has been achieved.
Smirnoff
Everyone the same, everyone different
Inspired by the classic Smirnoff No. 21 brand, the Yarza Twins designed 21 characters along with 21 hats and 21 bodies. These design elements were ‘shuffled’ during the printing process using HP SmartStream software so that each bottle sleeve design was totally unique.
The HP Mosaic component of the software was also used to take one single design that celebrates the famous eyebrow silhouette of the Smirnoff label and adapt it by zooming, rotating, switching colours to create endless unique, eye catching outcomes.
Seamed with a Kiss
Limited Edition Love Potion Project
Firefly Drinks wanted to create a truly unique Valentine’s Day gift, creating a Warhol inspired lip print on their sleeves.
Digital printing enabled randomisation of the kisses, in addition one of fifty different love notes were printed so no two bottles were the same.
Your Prize is on Ice
Jägermeister Project
Jägermeister turned to Berkshire Labels to realise an exciting opportunity to encourage their consumers to freeze down their drink before consumption.
A thermochromic (temperature colour change) sleeve was decided on, which reveals graphics and a hidden code once the product hits optimum temperature of -10 and below.
Greene Kings IPA
Great Sporting Moments Project
The sleeves for the Brewer’s flagship beer detailed 10 of the most well-known and memorable British sporting events, including England winning the 1966 World Cup, and Team GB’s cyclists winning eight gold medals at the Rio Olympics.
40 different SKU’s were digitally printed providing 10 alternating hi-res images being presented on the bottles. This allowed mixed cases and random images being presented on the retailers’ shelves.
Every bottle offered the chance to win a prize and the prizes themselves were allocated and linked to unique winning codes printed on the inside of the sleeve.
Spooky Old Hen Project
Greene King produced a limited-edition range of packaging for their “Old Speckled Hen” brand, to be named “Old Spooky Hen” in a bid to boost sales over the Halloween period and to appeal to a younger audience.
Although traditionally printed conventionally in large scale volumes, digital print allowed the brand to introduce a limited run for this promotion and create a spook-tacular shrink sleeve.
Pilot Beer
Leith, Laugh, Love
Pilot Beer developed a lager that paid tribute to their home town of Leith, both in taste and appearance. An illustrated map of Leith was created, capturing nautical, industrial heritage and present day architectural gems.
By utilising HP’s mosaic software we were able to provide unique sleeves that showcased slightly different parts of the map, providing individuality for every can purchase.
